“Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them. . . . Much in the same way that The Life-Changing Magic of Tidying Up emphasizes ‘choosing what we want to keep, and not what we want to get rid of,’ [Ikigai] demonstrates that aging could be an opportunity to keep working, keep smiling, keep active, and keep being social.” —KonMari Newsletter
“Want to live longer? Keep super busy. If hygge is the art of doing nothing, ikigai is the art of doing something—and doing it with supreme focus and joy. . . . Pack up those cozy blankets and candles you purchased in last year’s hygge-fueled Ikea spree. Fall’s biggest imported lifestyle trend is ikigai, and it might help you live to 100.” —New York Post
“Originating from a country with one of the world’s oldest populations, ikigai is becoming popular outside of Japan as a way to live longer and better. . . . [It] is helping people live longer on Okinawa as it gives them purpose.” —World Economic Forum